Festivals and Events Management (BLR3001)
Field Trip Assignment Brief – Individual Report
1 Shangri-La Hotel Singapore
Source: http://www.shangri-la.com/singapore/shangrila
One of the many events that Shangri-La Hotel had played a
part in was the 22nd Singapore Pharmacy Congress 2012, which was
held from 29 to 30 September 2012, located at Shangri-La Hotel. This event’s
objectives were to bring the pharmacists to a higher level and to reach out to
the public through its health education programmes.
Source: http://www.pharmacycongress.org.sg/main.html
In this event, Shangri-La hotel played a part as a
sponsor, by providing its hotel facilities for the programmes such as the
Tanglin Room or Red Gardenia Room. With it being the venue for the event, the
participants will have direct access to the hotel’s facilities and services. We
can conclude that this is an efficient and speedy method used to reach out to
the market. Also, Shangri-La hotel sponsored for the event website and it
gained the privilege of having its hotel name shown on the event banner. We can,
thus, conclude that Shangri-La hotel was actively involved in this event, and
it was an efficient and effective marketing channel for the hotel.
Source: http://hotels.online.com.sg/singapore_hotels/Shangri-la_Hotel_Singapore/images.asp
Next, Opera Rocks Gala dinner was an event organised by Shangri-La Hotel and was held on 29 March 2010, in the Island Ballroom. Besides the organic dinner prepared by the hotel’s top chef, there were also special performances by Singapore young talents and a group of world-renowned performers. Being the organiser for this event, it made use of its own facilities instead of other locations. Furthermore, the hotel made use of the popularity of the world-renowned performers, to market its hotel. As there will be many people coming for the event, it can therefore reach out to many people.
2 Anime Festival Asia’12
2.1 What is Anime & Manga?
Source: http://moviesoft88.blogspot.sg/2011/04/download-film-cartoon-one-piece.html
Source: http://everett-washington.olx.com/manga-book-collection-80-books-must-go-iid-87748693
“Anime” is a Japanese word, which came from the English word “animation”, for animation. In Japan, “anime” refers to all animation or cartoon, regardless of the genre, style or nation of origin.
2.2 About AFA’12
Source: http://the-visual-medium.blogspot.sg/2012/08/anime-festival-asia-singapore-2012.html
Anime Festival Asia (AFA) is
an anime convention that is organized by Sozo and Dentsu, which both are
marketing companies. Since 2008, AFA was held annually at Suntec Singapore
International Convention and Exhibition Centre, of Singapore. As a result of
its success for being the first anime festival in Southeast Asia, it became a
necessary platform for people to showcase and commemorate their love for
popular Japanese culture. Therefore, AFA’s main target market is people who
have strong interest in the Japanese culture, anime and music.
Anime Festival Asia’12 was
AFA’s fifth anniversary since 2008. The event was held at Singapore Expo Halls
7 and 8, on the 9 to 11 November, from 9AM to 9PM. This festival
invited 6 famous cosplayers from Japan and Taiwan, voice actors and anime
directors, and featured 10 international J-Pop artistes in I LOVE ANISONG World
Stage 2012.
Source: http://www.facebook.com/animefestivalasia/photos
Source: http://www.facebook.com/animefestivalasia/photos
This event comprises of
anime merchandises; showcases such as the Japanese movie, arts and figurines
based on the anime characters; programmes at the stage area such as Cosplay
competition, greetings by J-Pop artistes. There are also exclusive appearances
of the famous cosplayers at the exhibition areas. Also, participants are
welcomed to cosplay at the event.
Photographs taken by Pearlyn Ong
We can conclude that AFA is a major event in Singapore,
due to the change in venue from Suntec Convention centre to the Expo halls,
which can hold more people.
3 Analysis of AFA’12 and Comparison
3.1 Price
3.1.1 Comparison between 2012 and 2011: Entrance Tickets’ Price
TIERS
|
2012
|
2011
|
Festival Only
Access
|
SGD$8 per day
|
$8 per day
|
Festival + Stage
(F+S) Access
|
SGD$20 per day
|
$18 per day
|
Festival Only,
upgrade to F+S Access
|
-
|
$12 per day
|
AFA’s event venue is categorised into Festival, Stage and Concert. As shown in Table 1, we can see that the organiser removed upgrading Festival ticket to F+S ticket for AFA’12. In my own opinion, I think that removing the inclusion of the upgrades was the right choice. For AFA’11’s pricing, it would psychologically attract people to straightaway purchase the F+S so as to save up that additional SGD$2. But if this method was implemented for AFA’12, the organiser may be unable to cover the costs, because there are more booths in the exhibition area. Therefore, we can conclude that this method was the safest and effective for pricing the tickets.
Source: http://www.facebook.com/animefestivalasia/photos
3.1.2 Comparison between 2012 and 2011: Concert Tickets’ Price
TIERS
|
2012
|
2011
|
3 Day VIP Package
|
$408
|
$366
|
1 Day VIP Ticket
|
$148
|
$148
|
Table 2: VIP ticket’s price
TIERS
|
2012
|
2011
|
3 Day Basic
Package
|
$148
|
$126
|
1 Day Basic
Ticket
|
$58
|
$48
|
Table 3: Basic ticket’s price
During AFA’11, Anisong concert tickets only had two categories: VIP and Basic. Thus, we are unable to compare
the Standard tickets. As shown in Table 2 and 3, the ticket prices have
increased during AFA’12. Although the offerings for both years are the same,
some of the artistes have changed and the increase in price may be based on
their popularity in Japan. Also, an increase in price may be due to costs
incurred by holding the concert at Max Pavilion. Furthermore, by increasing the
price of the tickets, the customers may think that the higher the prices are,
the better the quality of the performances are. Therefore, we can conclude that it is a
moderately good strategy to increase the prices of the concert tickets.
Table 4: Records labels and Management Companies
The other core services for Japanese culture were the Moe Moe Kyun maid and Atelier Royale butler cafes, Marble collection which showcases the fashion in Shibuya, Harajuku and Akihabara and some performances, and Akiba Town. Others are shown in Table 5.
Table 5: Other Products
Ticketing Counters
Table 6: Main stage – 10 Nov
As shown on the table above, the organiser had decreased the number of distribution networks for the sale of Festival + Stage Access tickets for AFA'12. This can be due to the fact that AFA shop, which the management of AFA had opened in 2011. As AFA had a brick-and-mortar shop, it does not have to widen its ticket distribution at other brick-and-mortar shops. This can also be due to the fact that there are some security problems in handling the cash. Therefore, we can evaluate that by decreasing the distribution networks, the effectiveness of this method is moderate because the organiser can save the cost of distributing the tickets to other sellers and also to tighten the security in handling cash.
Since 2008, AFA had been hosting at Suntec Convention Centre. As shown in the table above, AFA’12 had changed its event venue to Singapore Expo Halls. This is due to the increase in booths and entertainment at the exhibition areas. Also, AFA’12 was expected to welcome at least 85,000 people. Furthermore, the Anisong concert for AFA’12 was held at Max Pavilion, which was located directly beside the Expo halls. We can conclude that the organiser of the event did careful analysis and considerations before he decided to change the venue. Also, it is also effective for market expansion because the venue is now able to hold more people.
The organiser for AFA’12 is Dentsu and Sozo. Both companies had work together since the first AFA in 2008, thus we can conclude that they have a solid partnership and strong relationship.
Bento is a Japanese word for food packed or served in a box. In Japan, bento are readily available in many places and it is common for the Japanese people to prepare bento for their family members or themselves. There are many types of bento, with different purposes, such as the picnic bento that is meant to be shared by a group of people outdoors or “ekiben” that is a boxed meal sold at train stations for travellers. In this event, we will be showcasing the making of healthy bento and “kyaraben” which means character bento. It will be incorporated with characters from anime, manga or video games. Different time slots are assigned to each demonstration.
3.2 Product
The core product of this event is a place for people to gather together and commemorate their love for Japanese anime, culture and
music. Therefore, the core services for Japanese anime were,
- Bandai and Tamashii Nations Booth which showcases the action figures of Tiger & Bunny and Mazinger Z chogokin respectively.
- Animax Booth is a booth for you to immerse yourself in the world of K, the new upcoming anime in Japan. It provides information about the anime and sells its merchandises.
- Re: Cyborg 009 Booth is specially dedicated to Director Kamiyama Kenji’s anime remake, Re: Cyborg 009. It will be showcasing the art and the trailer of the director’s latest animated movie which will be in Singapore GV theatres soon.
- Puella Magi Madoka Magica booth features exhibits brought in from Japan and sale of the anime merchandise.
Photograph taken by Pearlyn Ong
Participating
Companies
|
|
·
AMUSE
·
009 Re: Cyborg
·
HORIPRO
·
KING RECORDS
·
Lis Ani!
·
INCS
|
·
Toyota
·
ANIMAX
·
MARBLE Collection
·
Anime Karaoke Max
·
“Wan ofu”
·
TMS Entertainment Ltd.
|
One of the exhibition areas that had improved a lot was
the Japanese entertainment zone which many record labels and management
companies (shown in Table 4) participate in to bring us exclusive
content. The core services provided were,
- HoriPro booth features artistes talkshows, official merchandise for sale, autograph and handshake sessions, and a special SEA*A (Japanese pop band) event.
- AMUSE Booth; includes “Rurouni Kenshin Zone” which showcases the costume and “sakabatou” (reversed edge) sword used in the movie, “Baby Metal (Japanese pop/rock band) Zone” which showcases its Fox Shrine, “Perfume (Japanese pop band) Zone” which showcases the members in mini-hologram form, “AMUSE Theatre” which plays music videos of the Amuse artistes for the whole day on the screen, “Amuse Official Shop ASMART” sells official merchandise of the artistes.
Photographs taken by Pearlyn Ong
Source: http://cute-pop.com/afa-2012-to-paint-town-red/
The other core services for Japanese culture were the Moe Moe Kyun maid and Atelier Royale butler cafes, Marble collection which showcases the fashion in Shibuya, Harajuku and Akihabara and some performances, and Akiba Town. Others are shown in Table 5.
Other Products
|
|
·
Bushiroad booth
·
Creators Hub
·
Anime Festival Asia Shop
·
Pokemon Booth
·
Panasonic Booth
·
Culture Japan by Danny Choo
·
Bon Japan booth
·
AFA Food Street
·
Nestle
·
ToyCoin booth
|
·
Sword Art Online booth
·
KKnM booth
·
Canon Mini Stage
·
Canon Cosplay Zone
·
Anime Karaoke Master
·
TOYOTA booth
·
Lis Ani! Booth
·
Marble Collection booth
·
Gundam booth
·
MUSE
|
Photograph taken by Pearlyn Ong
Source: http://flashtrigger.wordpress.com/2012/11/15/anime-festival-asia-2012/
Other products provided by the event were the wrist tag,
which was given to people who bought the F+S ticket, VIP and standard concert
ticket, was used as an entry “pass” to the stage area or concert; event brochure which provides a map of the
exhibition grounds. Differentiating products were the artistes invited were
only Japanese artistes; the location of the venue has easy access to
transportation such as trains and taxi stand; efficient crowd management.
Source: http://jellytelly.blogspot.sg/2011/12/afa-2011.html
The changes that had taken place between 2011 and 2012
were the change in featured anime and movie screenings; inclusion of more
retailers, entertainment booths such as HoriPro and AMUSE booths. By bringing
in more retailers and culture-related activities or entertainment from Japan, this event brings the participants a step closer towards Japanese culture.
3.3 Programming
Ticketing Counters
Ticketing Counters’
schedule
|
|
9 Nov
|
12PM to 8PM
|
10 & 11 Nov
|
8AM to 8PM
|
Table 8: Ticketing Counters’
Schedule
As the Festival and F+S tickets will only be on sale on 9
Nov outside of Expo hall, both festival and stage were scheduled to open on 10
and 11 Nov. Therefore, participants will be able to get their tickets in
advance and have the change to be the first to enter the exhibition area,
instead of having to queue up early in the morning to get the tickets. Also,
9Nov is a Friday whereas people have work or school, therefore, the counters
were scheduled to open at 12PM (shown in Table 8). This is an
effective mean of scheduling the counters’ opening hours as the organiser can
save up the costs of manpower for a few hours.
Festival Grounds
On 10 – 11 Nov, the doors to the festival grounds which is the exhibition areas and main stage open from 9AM to 9PM. There were no changes between 2011 and 2012 for the opening hours of the festival.
On 10 – 11 Nov, the doors to the festival grounds which is the exhibition areas and main stage open from 9AM to 9PM. There were no changes between 2011 and 2012 for the opening hours of the festival.
Stage Access
During AFA’11, the stage access was only opened from 10AM to 5PM because the Anisong concert were using the same area and needed preparations. As this year’s AFA was held at Singapore Expo Halls, with sufficient facilities for the organiser to assign the areas, the management of crowd flow is more efficient.
During AFA’11, the stage access was only opened from 10AM to 5PM because the Anisong concert were using the same area and needed preparations. As this year’s AFA was held at Singapore Expo Halls, with sufficient facilities for the organiser to assign the areas, the management of crowd flow is more efficient.
Saturday:
10 Nov 2012
|
|
12:20PM
|
Amuse Inc. Japan Future Entertainment Showcase
|
1:00PM
|
K – Special Anime Presentation
|
2:30PM
|
Electric Groove: Anisong World Stage Artistes Appearance
1
|
2:50PM
|
HoriPro – Japan Future Entertainment Showcase
|
3:35PM
|
Shinichiro Watanabe – Director’s Presentation
|
4:35PM
|
Electric Groove: Anisong World Stage Artistes
Appearance 2
|
4:55PM
|
Eureka Seven AO – Special Anime Presentation
|
5:55PM
|
AFA Cosplay Singles Competition
|
7:20PM
|
Road to Ninja: Naruto the Movie
|
Sunday: 11 Nov 2012
|
|
12:00PM
|
Kenji
Kamiyama – Director’s Presentation
|
12:55PM
|
Lis
Ani! – Japan Future Entertainment Showcase
|
1:35PM
|
Bushiroad
Stage
|
2:35PM
|
Electric
Groove: Anisong World Stage Artistes Appearance
|
3:05PM
|
Sphere
Special Stage
|
4:00PM
|
Danny
Choo’s Presentation
|
4:40PM
|
AFA Regional
Cosplay Championship Grand Finals
|
6:50PM
|
Fairy
Tail : The Priestess of the Phoenix
|
Table 7: Main stage – 11 Nov
As shown in Table 6 and 7, some of the
programmes were the appearance of the Anisong artistes, and showcases of Amuse
and HoriPro artistes; the Bushiroad and Sphere stage which both features
popular voice actors, Q&A and live-dubbing sessions. One of the Anisong
artistes was T.M.Revolution, who had the whole stage to himself on 9Nov. He is
a popular Japanese rock artist and news of his concert for AFA’12 had stirred
up lots of excitement among the fans of Japanese rock. His appearance in AFA’12
would help the festival to generate lots of revenue due to his popularity in
Japan.
Other programmes include the talks of Director Kenji
Kamiyama, Shinichiro Watanabe and Danny Choo; the screenings of anime movies.
AFA Cosplay Singles Competition and Regional Cosplay Champion is where
participants dressed up as anime characters and the competition will be judge
by famous cosplayers.
Compared to AFA’11, the hours of the programmes were the
same, except for the starting time of the programmes. For AFA’11, the
programmes started from 10AM to 5PM, while for AFA’12, the programmes started
from 12PM to 7PM.
Concert at Max Pavilion
For AFA’12, doors of the Max Pavilion were opened at 6.30PM and the concert started from 7.30PM to 11PM. It is an effective and considerate mean of scheduling the concert in the evening because people going to the concert, will have enough time to access the festival and stage. There are no changes between 2011 and 2012 because both were scheduled in the evening, except for the location used for the concert.
For AFA’12, doors of the Max Pavilion were opened at 6.30PM and the concert started from 7.30PM to 11PM. It is an effective and considerate mean of scheduling the concert in the evening because people going to the concert, will have enough time to access the festival and stage. There are no changes between 2011 and 2012 because both were scheduled in the evening, except for the location used for the concert.
3.4 Packaging and Distribution
3.4.1 Tickets’ Privilege
As there are different types
of tickets sold for AFA, each ticket is considered a service bundle which
includes the types of entertainment that they can access with a certain price.
By purchasing the Festival
ticket, it grants entry to the exhibition areas which includes merchandises,
food & beverage and entertainment (shown in Table 5). For the Festival +
Stage ticket, it grants the entry to the exhibition areas as well as the
activities at the stage area, as shown in Table 6 and 7.
By purchasing the VIP and
standard concert tickets, the participants are allowed to access the Festival
and stage area; and the redemption of light sticks at the ticket counter. Only
for the VIP ticket, participants can get autographs from selected artistes. By
purchasing the “Madoka Magica” movie tickets and Marble Fashion show, the
participants can redeem exclusive items at the ticket counter.
Compared to 2011’s ticket
privilege, there are no differences between the privileges given for the
tickets in 2011 and 2012, except for the programmes offered. We can conclude
that this is an effective mean of positioning the festival and attracting
people by offering exclusive anime-related items for redemption.
3.4.2 Distribution of Tickets
2012
|
2011
|
|
Distribution Networks
|
·
AFA Shop
·
Outside of Expo Hall 7
|
·
AKB48 Official Shop Singapore
·
Dentsu Singapore
·
Rapid Culture
·
Latendo
·
KKnM
·
Suntec Convention centre main lobby
|
Table 9: Distribution of
Festival and F+S tickets
As shown on the table above, the organiser had decreased the number of distribution networks for the sale of Festival + Stage Access tickets for AFA'12. This can be due to the fact that AFA shop, which the management of AFA had opened in 2011. As AFA had a brick-and-mortar shop, it does not have to widen its ticket distribution at other brick-and-mortar shops. This can also be due to the fact that there are some security problems in handling the cash. Therefore, we can evaluate that by decreasing the distribution networks, the effectiveness of this method is moderate because the organiser can save the cost of distributing the tickets to other sellers and also to tighten the security in handling cash.
For the Festival only
tickets, they can only be purchased during the event days, outside of Expo Hall
7.
2012
|
2011
|
|
Distribution
Networks
|
·
Event Clique
·
Outside of Expo hall 8
|
·
SISTIC
|
Table 10: Distribution of other tickets.
As shown on the table above, the organiser had changed
AFA’s ticketing agent to Event Clique. The sale of Anisong concert tickets, “Madoka
Magica” movie and Marble Fashion Show tickets are sold through Event Clique.
There are Event Clique counters, located outside of Expo Hall 8, for the sale
and collection of the tickets. They are also for redemption of the three
programmes’ items. Although, both are ticketing agents, I think that SISTIC
would be a better ticketing agent because it is a commonly known brand in
Singapore, thus trustable. Also, it has an online and brick-and-mortar shop.
By selling the tickets through internet, the ticket sales
can be monitored and the security problems in handling money will decrease.
Both ticketing agents allow foreigners to purchase the tickets through online
channel.
3.5 Place
3.5.1 Event Venue
2012
|
2011
|
|
Venue
|
Singapore Expo
halls 7 & 8
|
Suntec Singapore
International Convention and Exhibition Centre
|
Table 11: Event Venue
Since 2008, AFA had been hosting at Suntec Convention Centre. As shown in the table above, AFA’12 had changed its event venue to Singapore Expo Halls. This is due to the increase in booths and entertainment at the exhibition areas. Also, AFA’12 was expected to welcome at least 85,000 people. Furthermore, the Anisong concert for AFA’12 was held at Max Pavilion, which was located directly beside the Expo halls. We can conclude that the organiser of the event did careful analysis and considerations before he decided to change the venue. Also, it is also effective for market expansion because the venue is now able to hold more people.
3.6 People
2012
|
2011
|
|
Supporters
|
·
Amuse
·
Bandai
·
HoriPro
·
KING Records
·
Panasonic
·
Lis Ani!
·
Ocean
|
·
Singapore Exhibition and Convention Centre
·
Japan Creative Centre
·
20th Anniversary 2011
·
Cool Japan
·
JCB Singapore
|
Table 12: Supporters
Compared to AFA’11(shown in the table above), the number of supporters have changed and increased for
AFA’12. As AFA’12 is a major event, the
cost will be extremely high. Therefore, other alternative way to reduce the
cost would be to find volunteers to help out with the ticketing counters,
managing of crowds, as sales promoter or cashier in some of the booths. Some
booths such as Amuse or Bandai are managed by their own companies’ staff, thus
AFA will be able to save up on manpower cost. Having the same vision, it may
create a bond between the management staff and the participants.
3.7 Promotion
The marketing channels which
AFA made use of are the event website, mailing list, Facebook page and twitter
whereby new information of the event would be continuously updated.
AFA is making use of corporate communications to promote
its event because many companies will be participating in the event, such as
the retailers from Akiba Town and the participating companies for Japanese
entertainment. They will have booths set up during the event, thus in order to
generate profits, they will have to help to advertise about the event. For
example, Gamespot Asia, JCB Singapore and Culture Japan. AFA made use of its Facebook page to publicise
the merchandise that will be sold on the event itself.
Compared to AFA’11, there are more marketing channels
implement by the organiser for the publicity of AFA’12, which would benefit the
event as the network is widen and news of the event will reach more people.
3.8 Partnership
Source: http://jonipark.tumblr.com/
Source: http://www.facebook.com/SOZOasia
The organiser for AFA’12 is Dentsu and Sozo. Both companies had work together since the first AFA in 2008, thus we can conclude that they have a solid partnership and strong relationship.
2012
|
2011
|
|
Logistics Partner
|
·
Alliance 21 Private Limited
|
·
Pico
|
Travel Partner
|
·
ANA
·
Japan Airlines
|
·
ANA
|
Sponsors
|
·
Bushiroad
·
JCB Singapore
·
Canon
|
·
Bushiroad
·
Canon
·
Nico Nico Douga
·
Toyota
·
Bandai
|
Table 13: Logistics and
Travel Partner, and Sponsors
As shown in the table above, we can conclude there was
a change in AFA’s logistics partner and there was an additional travel partner,
Japan airlines. Working with Alliance 21 Private Limited, it allows AFA to
involve more local residents in management of this event.
Compared to AFA’11 (shown in the table above), the
sponsors for AFA’12 have decreased. Some of the sponsors may have decided to
stop using AFA as one of their marketing channels because they had being the
sponsors of AFA for many years and there wasn’t much impact on or excitement
among people; or the companies are not in a good financial position to sponsor
for a major event. Therefore, to make up for the losses, there are more
supporters for AFA’12 than AFA’11. Therefore, we can conclude that AFA’12 may
not have serious financial problems due to the decrease in sponsors.
4 Conclusion
The overall evaluation of the 8Ps of this event is
effective and efficient. The most changes could be seen under Product, because
the organiser want to bring participants a step closer to Japanese culture.
Also, based on the facilities mentioned, the event will thus generate a huge
cost. Therefore, the organiser may have to come up with attractive proposals
for the sponsors to continue sponsoring for AFA and to maintain a stable
financial position.
5 Recommendations
Shangri-La hotel will be
making use of its Island ballroom to hold a variety of sub-events as shown
below.
5.1 Manga Corner
This corner will be set up like a mini café, with chairs and tables, and a bar which only serve coffee, tea, soft drinks and Japanese snacks. It is a corner for people who share the same interest to socialize with one another. Before the start of this event, participants are encouraged to bring their own comics to this corner, to chill and socialize.5.2 Lolita Fashion Showcase
Lolita is a Japanese subculture fashion which started in the 1980s, and was inspired by the clothing of the Victorian and Rococo period. Nowadays, the popularity of Lolita fashion had expanded beyond Japan. Lolita Fashion is worn to look cute or elegant. The common traits of a Lolita fashion are knee-length skirt or dress with a ‘cupcake’ or ‘bell’ shape supported by a petticoat; blouses; knee high socks or stockings; headdresses.
Source: http://www.lovelyish.com/716199264/lolita-fashion-in-japan/
Source: http://www.lightinthebox.com/short-sleeve-knee-length-cotton-bandage-doll-s-lolita-dress_p428572.html
Brands of Lolita fashion in
Japan are “Baby”, “Stars Shine Bright” and “Metamorphose temps de fille”, etc. There are many types of Lolita fashion, but we
will only be showcasing the sweet, gothic and boy style Lolita fashion that are
most commonly seen in Japan. Lolita fashion does not only appeal to the girls,
there is also a male version of Lolita fashion, which is the boy style Lolita.
Source: http://www.lolita-fashion.com/lolita-style-sdbjd-dolls
At the showcase booth, there
will be a display of mannequins which would be dressed up in the three styles
mentioned above. Also, cosplay dolls will also be dressed and displayed at the
booth. Participants are encouraged to dress up themselves or their dolls, and
join in the Lolita trend that is happening at the booth. Furthermore, we would
bring in merchandise from the Lolita brands, “Star Shine Bright” and “Moi-même-Moitié”
in Japan and they will be up for sale at the booth.
5.3 Bento showcase
Source: http://theeatenpath.com/2009/11/06/kikutei-chiyoda-tokyo-japan/
Bento is a Japanese word for food packed or served in a box. In Japan, bento are readily available in many places and it is common for the Japanese people to prepare bento for their family members or themselves. There are many types of bento, with different purposes, such as the picnic bento that is meant to be shared by a group of people outdoors or “ekiben” that is a boxed meal sold at train stations for travellers. In this event, we will be showcasing the making of healthy bento and “kyaraben” which means character bento. It will be incorporated with characters from anime, manga or video games. Different time slots are assigned to each demonstration.
Source: http://note.pixel-ellipsis.net/anime/one-piece-studio-ghibli-bentos-and-snacks/
We will be inviting Japanese
housewives and Anna from New York, who are currently living in Singapore, to
demonstrate the making of a healthy and character bento. Anna has a blog at
Wordpress, where she would post up pictures of her creations and tutorials to
help others who are interested to learn. (Anna The Red, 2012) Pre-made healthy and
character bento, bento kits and anime-themed bento boxes will be up for sale at
this booth.
Source: http://pinterest.com/kadeebelle/bentos/
Source: http://manga.tv/blog/2011/09/one-piece-en-bento-vous-en-reviez-maintenant-mangez-les/
Source: http://casabento.com/shop/en/1074-one-piece-chopper-man-slim-bento-box.html
References
AFA Shop.
(2012). AFA Shop. Retrieved 21 November, 2012, from Facebook:
http://www.facebook.com/pages/AFA-SHOP/296793527046601
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